Aim

Since 2010, we have worked with luxury cruise operator, Silversea, to design all the marketing collateral for the Asia-Pacific team, including destination brochures, advertising and online promotions. Silversea offers high-end voyages that specialise in remote locations. They offer a distinct difference in the market through their emphasis on fine dining and the culturally enriching experiences of their cruises which often include guest lectures from renowned academics, authors and chefs.

Method

Each year, the brochures must highlight the distinct quality of both the Silversea experience and the destinations on offer, with particular emphasis on the rich cultural heritage of each location. Part of our work includes background research on each stopover and discovering foods, textures and colours unique to the region which are then used to lure the discerning traveller.

Results

Our ongoing work with Silversea has developed into an understanding of the intrinsic needs of the business. Each brochure that is produced combines a stylish and simple layout with bold, engaging photography that captures the Silversea experience and gives the reader a sense of both adventure and luxury.

Our brochures were awarded Graphic Design of the Day Design and Design, International Design Awards; published in Book of the Year, Volume 7; and featured on design blog From Up North.