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Creating a circular economy for batteries

Australians have doubled their battery usage in the last decade. Crucially, effective recycling could slash CO2 emissions by half.

Building a planet-friendly battery life cycle

With 90% of discarded batteries in Australia leaking toxins in landfills, B‑cycle, Australia’s first battery stewardship initiative, is revolutionising how we reclaim precious minerals and safeguard the environment. In its inaugural year, B‑cycle introduced a transformative program designed to empower everyone in the supply chain: from importation regulations to promoting recycling bin deposits.


  • Art direction
  • Longform report design
  • Infographics and Illustrations
  • Interactive digital editions
  • WCAG accessibility compliance

Momentum, advancement and regeneration

Our graphic system, inspired by the iconic DD battery cell’s shape, brings B‑cycle’s circular economy mission to life. Numerical fonts and stylised infographics vividly narrate the success story.

Making a difference — a data story

Batteries are changing the way we live and work. In 2024, Australian battery purchases can encircle the Earth 7 times, ballooning to 37 times by 2050. B‑cycle’s response? A 30% surge in recycling rates, doubling global standards in just a year.

Accessible design spreads the word

We updated the visual identity to boost digital accessibility, ensuring the broadest possible audience. Interactive features enrich the report’s shareability and magnify the importance of battery recycling.

Discover the full story.

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