AMPC
Annual reports celebrating world-class research for a safer industry
The meat processing industry will be carbon neutral by 2030 and advanced robotics will reduce human product handing by 50%.
Reporting on state-of-the-art innovation projects to industry leaders
The Australian Meat Processor Corporation (AMPC) is the industry’s research and development corporation. They aim to propel the industry forward through innovation to become more competitive, profitable and sustainable.
The theme for the 2024 Annual Report focused on careers within the processing industry. The report showcased the diverse career paths available by using direct-to-camera portraiture of real industry workers. Readers were also guided through a processing plant tour, introducing them to a workforce that embodies every aspect of the supply chain.
Outputs
- Art direction
- Annual report design
- Custom charts and icons
- 3D illustrations
- Slogan development
- Infographics
Awards
- Best Print Design 2021, Design Rush
- IDA Design Awards 2021, Bronze
- DNA Paris Awards 2021, Hon Mention
- CreativePool Annual 2021, Shortlist
Reimagining the meat industry
Since 2020, Another Colour has designed AMPC’s annual reports. Our design challenge was to reposition perceptions of the industry and reconnect members to the value of research.
For the 2022 Annual Report, we provided art direction for photographer Graham Jepson at the Innovation Showcase, capturing members interacting with technology displays.
In 2020, the Board embraced a bold new creative direction, appointing Another Colour as the creative partner for a comprehensive corporate rebrand. Guided by stakeholder research, we moved away from overused, irrelevant stock photography, adopting a technology-focused approach to empower members for the future.
Reflecting on the year with 3D illustrations
To capture AMPC’s future-facing spirit, the 2020 Annual Report adopted a fresh look that championed sustainability and innovation through 3D models with futuristic fibreglass finishes.
For the 2021 Annual Report, we built a full-scale processing plant of the future. Readers were taken on a visual tour of the plant while learning about advancements in each program. A bird’s-eye view of the plant revealed AMPC’s diamond emblem.
Another Colour’s ability to listen and make informed decisions on creative direction is a joy and not something I have often found in working with design teams. They have a superior style of engagement with clients and work hard to understand and anticipate their needs.
Incorporating industry models in a strategic vision
The Annual Operating Plan outlines AMPC’s renewed focus on technology and partnership. We collaborated with mechanical engineers to source working robotic models and incorporated them into our designs. Hues of the industry inspired a colour palette — from machinery and laboratories to protective plastics. The final report was printed on renewable stocks, perfect bound and finished with spot varnish to enhance the sleek renders.
Engaging a nationwide member base
The 2022 Annual Operating Plan outlines the year’s R&D initiatives and features five discs representing AMPC’s strategic pillars. Each disc was inspired by industry colours and textures and incorporates objects that symbolise upcoming research projects.
Raw models courtesy of Strategic Engineering Pty Ltd and Scott Technology
Another Colour are of a rare quality — they are genuine and are true partners in making ideas and concepts visual and effective. Working with Steve and his team has been a seamless experience for us. We love what they have helped us to produce and the feedback from outside our organisation has been outstanding. I believe their service is excellent value.