Brief

Club Med's 2018 Annual Brochure for the Asia Pacific region features all-inclusive holiday experiences at some of the world’s most beautiful destinations.

Results

We used quantitative and qualitative research of stakeholders to develop a creative brief: striking a balance between detailed tables for travel agents to be informed, and breath-taking travel destination photography for customers to feel inspired. A traditional grid format was abandoned, as images, information and infographics float freely across the page.

Outputs

Art direction
Brochure design
Large-run print management
Custom infographics