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01. Job details, background and deadlines<\/h3>\n We like to begin with housekeeping as this information gets entered into our studio management software.<\/p>\n
What is the project name?<\/p>\n
What type of job is it? A brochure, a suite of flyers or something else?<\/p>\n
Information on dimensions are also important \u2013 do you have specific dimensions required or would you like us to recommend some?<\/p>\n
And how about print quotes? We can source those too and manage the entire print process if required.<\/p>\n
How about the delivery of the project? Designers are always working to constraints so being clear about deadlines is vital.<\/p>\n
We also find that breaking down the deadlines into initial concepts, authors amends and finished art is a good way to construct a realistic timeline for your project. We will then confirm when you will receive the first round concepts and final art so that we can commit to your deadlines.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\n<\/div>\n\t\t\t\t\n\n\n\t\t\t\n\t
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02. Audience and message<\/h3>\n By now it should be clear about what the project is and what its purpose is. It\u2019s now time to provide information on what the key messages are.<\/p>\n
Where is the content coming from?<\/p>\n
Have you already written the copy or do you need us to help you develop that?<\/p>\n
What exactly is your product or service? How long have you been in business and what are your short and long term goals? The more we can find out about your business the better the design will be.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\n<\/div>\n\t\t\t\t\n\n\n\t\t\t\n
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03. Perception<\/h3>\n This section is often overlooked but really helps us get into the minds of your audience.<\/p>\n
How do you want the project to be perceived? Positively? Shock factor? Amusing?<\/p>\n
How would you describe the brand in a short sentence?<\/p>\n
What is challenging about getting your company image across? Providing references of past projects is also helpful.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\n<\/div>\n\t\t\t\t\n\n\n\t\t\t\n
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04. Additional information<\/h3>\n Anything else you\u2019d like to add? We find that it\u2019s always good to add extra thoughts, comments, ideas, anything you think might be helpful.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\n<\/div>\n\t\t\t\t\n\n\n\t\t\t\n
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Too big for a brief sheet<\/h3>\n For a branding project or major campaign, we prefer to meet in person to co-create a brief. A follow-up workshop with key stakeholders may be required to determine functional and emotive benefits, brand personality, values and map the customer journey.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\n<\/div>\n\t\t\t\t\n\n\n\t\n\t<\/div>\n\t\n\t\n\t\t\n\t\t\n\t\t
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Easy does it<\/h3>\n Don\u2019t understand the questions? Just talk to us and we can talk you through it. Or we can do it together face to face. The concept of a briefing template is to make sure we get the best results for our clients \u2013 and not to be a burden!<\/p>\n
So there you have it! Our approach to writing a comprehensive brief. Remember, it\u2019s not a case of more is more, it\u2019s about providing quality, structured information that will give your designer a clear idea of the task at hand. That way your results will speak for themselves.<\/p>\n
We have developed a range of briefing templates with editable fields suited to all sorts of projects \u2013 feel free to download them and use them for your next creative project.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\n<\/div>\n\t\t\t\t\n\n\n\t