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The Naming Checklist<\/h3>\n
1. Keep it simple.<\/p>\n
2. Keep it short.<\/p>\n
3. Will it stand the test of time?<\/p>\n
4. Does it resonate with the target market?<\/p>\n
5. Can it be easily pronounced?<\/p>\n
6. Can it be twisted around by a mischievous journalist?<\/p>\n
7. Any cultural sensitivities?<\/p>\n
8. Does it have layers of meaning?<\/p>\n
9. Never chose the first name you like \u2014 people are likely to pick the familiar over the new.<\/p>\n
10. Be prepared for people to hate it at first \u2014 it can take time to sink in.<\/p>\n
11. Is it unique and original?<\/p>\n
12. Is a URL available? And how much does it cost?<\/p>\n
13. Does it pass the \u2018say it back to me\u2019 test? Say the name to a friend and ask them to repeat it back to you. If they reply \u201cwhat?\u201d or \u201chuh?\u201d, it might not be the most effective name. If you\u2019ve made up a word, phonetic spelling can help (Google, Accor).<\/p>\n
14. Is it memorable? Poetic techniques can help, like alliteration (American Apparel), onomatopoeia (Bing, Snap), consonance (Kodak, Twitter), rhymes (7Eleven), half rhymes (Another Colour) and wordplays (Avant Card).<\/p>\n
15. Think twice about \u2018phunky\u2019 spelling of everyday words. It might mean you can find a unique URL, but you\u2019ll need to invest more in brand recognition.<\/p>\n
16. Avoid highly generic names that are forgettable and don\u2019t reflect your brand\u2019s personality.<\/p>\n
17. Does it anticipate growth or diversification? Burger King will always be associated with burgers but McDonald\u2019s have more opportunity to diversify.<\/p>\n
18. Does the name have existing meanings or connotations? Check the Dictionary, Wikipedia, Urban Dictionary, Google, Google Images and Google Translate. Does your name sound like any other existing words or names?<\/p>\n
19. Avoid old tricks. Acronyms (BMW, IBM), spaceless names (FedEx, TeamWorks) and Web 2.0 (flickr, tumblr) have been done to death.<\/p>\n
20. What\u2019s your gut reaction? Do you like it? Even if you pass 1 to 19, this is probably the most important question.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\n<\/div>\n\t\t\t\t\n\n\n\t\n\t<\/div>\n\t\n\t\n\t\t\n\t\t\n\t\t