{"id":646,"date":"2020-03-01T14:06:10","date_gmt":"2020-03-01T03:06:10","guid":{"rendered":"http:\/\/anothercolour.com.au\/?post_type=folio&p=646"},"modified":"2022-12-22T10:52:57","modified_gmt":"2022-12-21T23:52:57","slug":"beachside-breaks-brand-identity","status":"publish","type":"folio","link":"https:\/\/anothercolour.com.au\/projects\/beachside-breaks-brand-identity\/","title":{"rendered":"Beachside Breaks"},"content":{"rendered":"\t\n\t<\/div>\n\t\n\t\n\t\t\n\t\t\n\t\t
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Beachside Breaks<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Branding the next generation of home letting<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/header>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t<\/div>\n\t\n\t\t\n\t\t\n\n\n\t\n\t<\/div>\n\t\n\t\n\t\t\n\t\t\n\t\t
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Sydney is experiencing a strong hotel boom, but the short-term holiday rental industry is growing at almost double its rate. A new market now exists for hotel luxury in more livable spaces. <\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\n<\/div>\n\t\t\t\t\n\n\n\t\t\t\n\t

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Premium Sydney homes become five-star experiences<\/h3>\n

Experts in short-term letting, Beachside Breaks make the process easy for owners and guests \u2014 taking care of all the little things for homeowners, and making the little things matter for an international guestlist. We were challenged with designing a brand identity that captured Sydney\u2019s unique coastal lifestyle and explained this new accommodation concept.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t\t\n\t\t

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Outputs<\/h4>\n
    \n
  • Brand positioning<\/li>\n
  • Animated illustrations<\/li>\n
  • Stationery suite<\/li>\n
  • Print collateral<\/li>\n
  • Email marketing<\/li>\n
  • Website design<\/li>\n
  • Brand guidelines<\/li>\n<\/ul>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\n<\/div>\n\t\t\t\t\n\n\n\t\n\t<\/div>\n\t\n\t\n\t\t\n\t\t\n\t\t
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    <\/figure><\/div><\/div>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t
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    Nice and breezy<\/h3>\n

    During a brand workshop, we confirmed the need for a sophisticated, minimal look \u2014 complementing rather than overwhelming the architectural photography used to promote the individuality of each property. Stark, geometric shapes were used for the brand architecture, in a restricted colour palette inspired from Manly Beach.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\n<\/div>\n\t\t\t\t\n\n\n\t\t\t\n\t

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    Dawn to dusk<\/h3>\n

    The brand story began with a simple logo, melding a location pin with an ocean sunrise. A suite of illustrations captured summertime indulgences, extending the holiday imagery through to balmy summer nights.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\n<\/div>\n\t\t\t\t\n\n\n\t\n\t<\/div>\n\t\n\t\n\t\t\n\t\t\n\t\t

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    Holiday Homes, Hotel Hospitality<\/h3>\n

    We coined the slogan \u2018Holiday Homes, Hotel Hospitality\u2019 and developed a full suite of marketing tools including direct mail promotions, advertising, social media and a website. The fresh design has resonated with the market with the first rounds of marketing resulting in the company\u2019s rapid growth to an impressive portfolio of properties. In 2017, the project was awarded a Design and Design International Award.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\n<\/div>\n\t\t\t\t\n\n\n\t\t\t\n\t

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    Working with Another Colour was an enjoyable experience. The communication, timing and briefing process were all spot on. Steve and the team made my dream a reality, and made my brand stand out from my competitors.<\/p>\n\t\t\t\t\n\t\t\t\t