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Be Bushfire Safe, Be Storm Safe<\/h3>\n
The bushfires of 2020 saw great devastation to regional NSW, including the electrical network \u2014 90% of Essential Energy\u2019s assets are in bushfire zones. Reflecting on last year\u2019s A\/B testing, we teamed up with Amazon Advertising’s Sizmek to deliver a dynamic creative campaign. Using geolocation and up-to-date emergency warnings, at-risk communities were alerted to ways they could prepare for approaching storms and bushfires.<\/p>\n
The 15-week campaign achieved a 38% interaction rate, 14x higher than the Sizmek Ad Suite Benchmark. The campaign won<\/strong> the Drum Award for Digital Advertising APAC in the public sector category.<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\n<\/div>\n\t\t\t\t\n\n\n\t\n\t<\/div>\n\t\n\t\n\t\t\n\t\t\n\t\t \n\t\n\t\t\n\t\t\t\n\t
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