Digital Advertising Campaigns
Whether you’re a marketer looking for a creative agency, or a start-up taking first steps into digital advertising, Another Colour is the digital design studio you can trust. We’ll make your campaign stand out from the competition, reach the right audience and achieve real results.
We know what makes people click
With so many brands competing for attention online, digital campaigns needs to excite and engage audiences instantly. An approved government creative agency, Another Colour works with clients to optimise creative strategies and improve results, year upon year.
Our proven track record ensures your digital campaign gives a solid return on investment. Our safety campaign for Essential Energy achieved a 38% interaction rate, 14 times higher than the benchmark. The debut video campaign for Captain’s Choice drove 25% of website traffic and its success saw its conversion to their first TVC airing on SBS and Foxtel across Australia.
Contact us to discuss rolling out your media plan using new digital channels that will convert viewers into customers.
Our digital marketing offering
- Programmatic display advertising
- Paid and organic social media
- Animation and video production
- Digital television advertising
Successful advertising campaigns
- Captain’s Choice
- Conversion rate benchmarks met or exceeded ✓
- Sold out journey departures in 2022 ✓
- Drove 25% of website traffic during June-Nov
- Essential Energy
- Interaction — 14x benchmark
- Safety awareness — 8%↑ in Q2
- The Drum Award — WINNER
Advertising case studies
Digital advertising for Essential Energy
We’ve scripted, illustrated and animated display, video and social media advertisements to raise electrical safety awareness. A charitable campaign to support local communities boosted participation by 38%, and the pre-roll YouTube assets and social media videos on home electrical safety performed at 114% of their benchmarks. The highly-recognisable campaigns embrace new formats such as digital television, programmatic display advertising and social media stories.
Paid social media campaign for Clear Skincare
With almost 100 clinics, Clear Skincare has grown its audience using paid social media platforms. Since 2019, we have developed seasonal and brand campaigns, including animated carousel ads for Facebook and Instagram.
Integrated advertising for Silversea
Since 2010, we have worked with Silversea’s marketing team to create targeted communications for the Asia-Pacific market. Following the proven success of our online marketing, digital campaigns and press advertising projects, we extended Silversea’s creative direction across other marketing channels including trade shows, outdoor media and affiliate marketing with SBS and The Australian Ballet.
Video campaigns for Captain’s Choice
Captain’s Choice, the leader in curating unparalleled journeys across 7 continents. Exploring rare and remote locations by private jet, in all-inclusive, one-of-a-kind experiences. For their debut in video advertising, we created a series of clips showcasing a selection of their experiences. As a result, these campaigns drove 25% of website traffic with a notable rise in sold-out trips, and conversion rates surpassing expectations by nearly 100%.
Another Colour were our perfect partners. Steve and his team combine the hard-to-find combination of being both visionary and pragmatic. We are now becoming the brand we want to be.
Inspire customer behaviour. Drive website traffic. Grow your brand.
In 2021, 28% of brand discovery is through social media ads. We know the ins and outs of social media marketing, designing every type of Facebook ad, scroll-stopping Instagram posts and pre-roll videos for YouTube that won’t get skipped. We’re an independent agency that asks the right questions to market your points of difference. As passionate as we are pragmatic, we focus our creativity with research and data. We are Google Ads certified, pre-qualified by NSW Government’s Advertising and Digital Communications Scheme and an approved supplier on the Australian Government’s Digital Marketplace.
Another Colour are not only highly skilled designers but have spent the time getting to know our business and work as a true extension of our marketing team, which encourages a collaborative working environment and great efficiencies.
Adding value through integrated marketing
While pay-per-click advertising and social media are the staples of a strong digital presence, we can boost your brand’s reach with an integrated approach. Beyond our expertise in digital communications, we have extensive experience designing for print — from press advertising in all the leading national publications to outdoor billboards.
Check out our portfolio, or contact us to discuss your next multi-channel marketing project. We’ll prepare a comprehensive cost estimate and present relevant case studies that showcase how we apply design thinking to stand-out advertising campaigns.