Digital Advertising Campaigns
Whether you’re a marketer seeking a reliable creative agency or a start-up venturing into digital advertising for the first time, Another Colour is the design agency you can confidently rely on. We don’t just create campaigns, we craft experiences that stand out, reach the right audience, and deliver valuable results.
We know what makes people click
With numerous brands vying for attention online, digital campaigns need to instantly captivate and engage audiences. As an approved government creative agency, Another Colour leverages its expertise to work with clients, optimising creative strategies and consistently improving results year after year.
Our track record speaks for itself, ensuring your digital campaign delivers a solid return on investment. For instance, our safety campaign for Essential Energy achieved a staggering 38% interaction rate, 14 times higher than the benchmark. The debut video campaign for Captain’s Choice drove a significant 25% of website traffic, and its success led to its first TVC airing on SBS and Foxtel across Australia.
Contact us to discuss rolling out your media plan using new digital channels that will convert viewers into customers.
Our digital marketing offering
- Programmatic display advertising
- Paid and organic social media
- Animation and video production
- Digital television advertising
Successful advertising campaigns
- Captain’s Choice
- Conversion rate benchmarks tripled ✓
- Sold out journey departures in 2022 ✓
- Drove 25% more website traffic
- Essential Energy
- Interaction — 14x benchmark
- Safety awareness — 8%↑ in Q2
- The Drum Award — WINNER
Advertising case studies
Seasonal campaigns for IHG
We partnered with IHG Hotels & Resorts to bring their seasonal campaigns to life. As a leading global hospitality company, IHG sought fresh campaign visuals that maintained its distinctively upmarket brand. For an autumn campaign, we showcased their drool-worthy resort destinations, and the strong results saw them return for many more campaigns.
Safety campaigns for Essential Energy
We’ve scripted, illustrated and animated display, video and social media advertisements to raise electrical safety awareness. A charitable campaign to support local communities boosted participation by 38%. The highly recognisable campaigns embrace new formats such as digital television, programmatic display advertising and social media stories.
Community Choices charity campaign —
Educational campaign for electrical safety —
Meet the team with the Brand campaign —
Educational Pathways social media campaign
We developed a new look for vocational education for the NSW Department of Education. Through vibrant illustrations, we break stereotypes, celebrate diversity and engage stakeholders, ensuring every student finds their path to success. From captivating social media campaigns to interactive presentations, our designs facilitate meaningful engagement at every touchpoint.
TV and video campaigns for Captain’s Choice
Leaders in curating unparalleled journeys across the globe, we developed video campaigns for Captain’s Choice. In preparation for their first TVC and video marketing campaign, we crafted a series of videos to captivate audiences with the allure of their curated journeys. Website traffic increased by 25% during the campaign, and conversion events tripled.
Integrated advertising for Silversea
We worked with Silversea’s marketing team to create targeted communications for the Asia-Pacific market. Following the proven success of our online marketing, digital campaigns and press advertising projects, we extended Silversea’s creative direction across other marketing channels, including trade shows, outdoor media and affiliate marketing with SBS and The Australian Ballet.
Seasonal campaigns for Clear Skincare
Revitalising the Clear Skincare brand required overhauling its point-of-sale, signage, online advertising and digital marketing. With weekly email campaigns planned, the marketing team needed a series of versatile templates optimised for desktop and mobile. Animated elements incorporated calls-to-action and interactivity to encourage traffic to new landing pages.
Another Colour were our perfect partners. Steve and his team combine the hard-to-find combination of being both visionary and pragmatic. We are now becoming the brand we want to be.
Drive customer behaviour — increase website traffic — grow brand awareness.
In 2021, 28% of brand discovery is through social media ads. We know the ins and outs of social media marketing, designing every type of Facebook ad, scroll-stopping Instagram posts and pre-roll videos for YouTube that won’t get skipped. We’re an independent agency that asks the right questions to market your points of difference. As passionate as we are, we focus our creativity on research and data. We are Google Ads certified, pre-qualified by the NSW Government’s Advertising and Digital Communications Scheme and an approved supplier on the Australian Government’s Digital Marketplace.
Another Colour are not only highly skilled designers but have spent the time getting to know our business and work as a true extension of our marketing team, which encourages a collaborative working environment and great efficiencies.
Adding value through integrated marketing
While pay-per-click advertising and social media are the staples of a solid digital presence, we can boost your brand’s reach with an integrated approach. Beyond our expertise in digital communications, we have extensive experience designing for print — from press advertising in all the leading national publications to outdoor billboards.
Check out our portfolio, or contact us to discuss your next multi-channel marketing project. We’ll prepare a comprehensive cost estimate and present relevant case studies that showcase how we apply design thinking to stand-out advertising campaigns.