Whether you’re a marketer looking for a creative agency, or a start-up taking first steps into advertising online, Another Colour is a creative partner you can trust. We’ll make your campaign stand out from the competition, reach the right audience and achieve real results.
We know what makes people click
With so many brands competing for attention online, digital advertising needs to excite and engage audiences instantly. An approved government creative agency, Another Colour works with clients to optimise creative strategies and improve results, year upon year.
Partnering with a creative agency that specialises in advertising ensures your display campaign gives a solid return on investment with clear insights into leads and conversions. We understand how to target specific audiences with a consistent campaign message.
Contact us to discuss rolling out your media plan using new digital channels that will convert viewers into customers.
Our digital marketing offering
- Programmatic display advertising
- Paid and organic social media
- Email marketing
- Animation and video production
- Digital television advertising
Advertising case studies
Digital advertising for Essential Energy
We’ve scripted, illustrated and animated display, video and social media advertisements to raise electrical safety awareness. A charitable campaign to support local communities boosted participation by 38%. The highly-recognisable campaigns embrace new formats such as digital television, programmatic display advertising and social media stories.
Email marketing for Clear Skincare
Revitalising the Clear Skincare brand required an overhaul of their point-of-sale, signage, online advertising and digital marketing. With weekly email campaigns planned, the marketing team required a series of versatile templates optimised for desktop and mobile. Animated elements incorporated calls-to-action and interactivity to encourage traffic to new landing pages.
Integrated advertising for Silversea
Since 2010, we have worked with Silversea’s marketing team to create targeted communications for the Asia-Pacific market. Following the proven success of our online marketing, digital campaigns and press advertising projects, we extended Silversea’s creative direction across other marketing channels including trade shows, outdoor media and affiliate marketing with SBS and The Australian Ballet.
Brand campaign for Essential Energy
TheReliable Power, Resilient Network campaign celebrates the resilience of the electricity network. We developed a docu-series of short, emotive films that follow four employees as they deliver reliable power to regional Australia. We developed an integrated campaign, rolled out as display advertising, digital TVCs, radio slots, YouTube pre-roll videos and Facebook ads.
Another Colour were our perfect partners. Steve and his team combine the hard-to-find combination of being both visionary and pragmatic. We are now becoming the brand we want to be.
Inspire customer behaviour. Drive website traffic. Grow your brand
In 2021, 28% of brand discovery is through social media ads. We know the ins and outs of social media marketing, designing every type of Facebook ad, scroll-stopping Instagram posts and pre-roll videos for YouTube that won’t get skipped.
We’re an independent agency that asks the right questions to market your points of difference. As passionate as we are pragmatic, we focus our creativity with research and data. We are Google Ads certified and pre-qualified by NSW Government’s Advertising and Digital Communications Scheme.
Another Colour are not only highly skilled designers but have spent the time getting to know our business and work as a true extension of our marketing team, which encourages a collaborative working environment and great efficiencies.
Adding value through integrated marketing
While pay-per-click advertising and social media are the staples of a strong digital presence, we can boost your brand’s reach with an integrated approach. Beyond our expertise in digital communications, we have extensive experience designing for print — from press advertising in all the leading national publications to outdoor billboards.
Check out our portfolio, or contact us to discuss your next multi-channel marketing project. We’ll prepare a comprehensive cost estimate and present relevant case studies that showcase how we apply design thinking to stand-out advertising campaigns.