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UNSW Global

Invigorating recruitment communications for an international audience

International education is now Australia’s third largest export, with campuses competing on a global scale. UNSW Global offers pathway programs to UNSW Sydney, a top 50 world-ranked university.

Our challenge in creating a primary recruitment tool

The 2019 Student Guide had to present the best opportunity to kickstart a global career, with world-leading teaching and facilities, in Sydney a thriving financial and cultural hub. The broad target audience included: future students, who are teenaged; their parents and teachers, active participants in students’ decision-making; and international student advisors.

Outputs

  • Student guide design
  • Copywriting
  • Slogan development
  • Illustration and animation
  • Infographics and icons
  • Photography art direction
  • Print production

A bold new creative direction

Our concepts were considered the best visual solution via a competitive, paid-pitch process. Our injection of vibrant colour gradients was adopted organisation-wide. Intimate portraits of current students carried first-hand accounts of students’ experiences. Working with Department Heads, we re-structured course outlines and developed pathway diagrams to help students understand and design pathways.

Designing for an international audience

The guide was translated into multiple languages, so copy had to be easy to translate and cultural sensitivities had to be considered. Portraiture and depictions of real students experiencing campus life replaced stock photography. Customised iconography and illustrations made text-heavy pages easier to understand, and visually more engaging.

Iterating and improving for 2020

We were invited to create the 2020 Student Guide based on the success of the previous guide — “the team have continually said they think this is the best design we have ever had”. Focus groups provided insight for the new 2020 guide. The slogan we developed was tested and retained; and cover options assessed for visual impact and ability to portray a top-ranking institution in a highly-liveable cultural city. Digital versions were optimised for an on-screen experience.

Photography by Quentin Jones and Holiday

Another Colour have been such a pleasure to work with — the team really do go above and beyond. They’re really inspiring and talented at what they do and are very efficient and accommodating. We could not recommend them highly enough.

Nina Ravenscroft, UNSW Global, Marketing Specialist

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