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Sure Studios

Rebranding the next chapter for a growing digital content collective

Australians spend 26 days per year on social media. Raised by the internet, Sure Studios has kept up with the continually evolving platforms and is tuned into the content generation.

Updating a brand as it conquers new territories

Sure Studios is a next-gen production studio, raising the bar in digital content. Our research phase kicked off with client surveys and stakeholder interviews, while a brand workshop aligned ambitions for the re-invention process. Capturing Sure Studio’s vibrant personality, the expandable brand system has been designed to adapt as they diversify services.

Outputs

  • Brand workshop
  • Brand positioning
  • Iconography
  • Website concept
  • Presentations
  • Posters

Building a brand with an audiovisual landscape

The studio’s mediums — sound, light and motion — inspired the building blocks of the brand. Motion-blur textures transform the primary colour palette from flat to filmic. Digital stickers with experimental fonts inject a playful twist to the visual system.

Storyboarding a site that moves

The website reboot was co-created with Sure Studios. Active language and behind-the-scenes photography narrate each project, from brief through to production. Key campaign results reveal the work is as strategic as it is entertaining.

Expanding the brand from digital to IRL

We crafted geometric collages on apparel to be worn proudly on shoots by the team. 3D posters featuring unconventional typography promote upcoming events to be hosted at the unique space. We can’t wait to see where this young talented team take this brand.

“Sure Studios is a creative and production studio, activating audiences with high-end content and innovative campaigns. Raised by the internet, we know how to connect brands with the content generation.”

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