Rubix Underwriting
A visual identity to redefine strata insurance
In a market crowded with generic off-the-shelf strata insurance options, where can you turn when your policy needs to go beyond the ordinary?
Streamlining strata insurance
With 50 years of expertise, Rubix Underwriting is a trusted name in crafting tailored solutions for strata insurance. Specialising in industrial strata, residential buildings with defects, mixed-use properties, and high-risk occupants, Rubix designs bespoke policies that address challenges others won’t cover.
Through rigorous research and collaborative workshops, Rubix’s identity was shaped to embody their premium, problem-solving approach. The brand identity reflects their ability to deliver custom policies for strata managers navigating complex needs.
Outputs
- Strategy workshop
- Brand positioning
- Visual identity design
- Website design
- Copywriting
- Document templates
Fresh thinking for a distinct identity
The identity draws inspiration from the architecture of industrial spaces and modern apartments. Angular framing emphasises sleek structures in dependable, steely blues, while bursts of pink overlay imagery, symbolising optimism and creative thinking. The unconventional use of pink reflects the originality and bespoke nature of Rubix’s solutions, distinguishing them from competitors and breaking away from industry norms.
Architectural precision, unmatched trust
The Rubix logo incorporates stylised initials with architectural angles, forming a balanced square representing precision and dependability. All supporting materials, including policy documents and forms, were created with accessible design principles, ensuring they meet the needs of all users.
We had a very positive experience Another Colour. They asked us about what our business was wanting to represent and listened to how we wanted to be viewed within our target market. They came up with different brand options, all of which resonated with us. Since launching Rubix we have been very pleased with the market response to our branding.