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NSW Vocational Education & Training

A new brand for new careers

With 77% of VET graduates employed after training, the NSW Department of Industry had to reposition VET as an attractive alternative to university.

Building a visual identity for VET

We worked closely with the department to brand the wide-reaching services whose audience included high-school leavers, adults returning to education to reskill and many service providers. We reinvigorated uninspiring and disparate documents into an optimistic and cohesive marketing suite, with a comprehensive style guide for future marketing.

Outputs

  • Branding and style guide
  • Workshop and user surveys
  • Stationery and brochures
  • App design and e-marketing
  • Exhibition display
  • Print production

Understanding learners and learning providers

A workshop clarified the goals of project and uncovered a haphazard collection of marketing that needed to be redesigned. Further research via online questionnaires unveiled little brand recognition amongst the broad spectrum of stakeholders. State-wide stakeholders were often only aware of one aspect of VET, unaware of all the opportunities available.

An adaptable brand system

The new brand had to give VET a distinctive face and be highly flexible — appealing to many ages and to work effectively across printed and digital marketing. Key service offerings were distinctly identified with bold colour and progressive patterns depicting the learning journey. A comprehensive style guide was developed, including all levels of communication, from advertising through to stationery.

Applying the brand — from apps to expos

We reskinned an app for apprentices, redesigned training manuals and created templates so staff could apply the invigorated brand to all their communications. An interactive exhibition was created for The Skills Show, debunking the myths about VET and projecting the new brand to over 20,000 students.

Another Colour has provided us with a contemporary new look and feel, which has been instrumental in getting our message across to our markets. Steve and his team worked closely with us to develop a style guide which we have been able to apply across printed and digital materials, as well as branded merchandise.

Jim Griffiths, Manager of Customer Information and Resources, Training Services, NSW Department of Industry

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