Jumble & Co.
Embrace all of life’s emotions with the 2024 Collection
Life is anything but linear.
It’s a blur of highs and lows.
Wins and losses.
Cheers and cries.
Reinventing stationery for Gen Z
Jumble & Co. is a collection of paper and lifestyle products designed for young people facing the challenges of modern life. It offers fun new ways to boost productivity and promotes daily rituals for good mental health. A portion of every sale is donated to Together for Mental Wellbeing, the UK’s oldest community mental health charity.
After many years in the stationery market with established and renowned brands Collins and Debden, Nippecraft launched a daring new brand that speaks to a new generation of stationery lovers. Jumble & Co. reinvents the traditional diary for a young audience who loves to bullet journal and track wellness. Nippecraft engaged Another Colour to research and develop a distinctive new Jumble & Co. collection for 2024.
Outputs
- Art direction
- Trend and design research
- Stationery design
- Illustration and sticker design
- Merchandising design
In Two Minds — the balance of life
Our design process began with in-depth research into design trends, product innovations and colour trend forecasts for the coming year. In Two Minds is a collection of vibrant paper and lifestyle products inspired by the duality of the human mind. Each product features a cover boldly split into two: the top half is in a solid colour, channelling focus with a level head, while the bottom half holds unique textures, representing a myriad of emotions.
Chaos & Control — a new format for notebooks
With the rise of bullet journalling, we developed the Chaos & Control notebook to embrace this trend. Use our unique product to document thoughts, no matter your mood. Carrying the split design to the inner pages, the notebook contrasts ruled lines at the top with a dotted layout at the bottom, so that you can be structured or free.
Head & Heart — journals for your wellness journey
New to the Jumble family in 2024, Head & Heart journals give users specialised tools to foster holistic good health. From tracking mindfulness with daily mantras, to reflecting on moments of gratitude, the interactive journals allow for deepened self-awareness with highly relatable prompts.
Sticking to your goals
Each journal has a bespoke set of colourful stickers, adding a new dimension to the user experience. Goal-setting, habit-tracking, and reflection now come with a fun way to personalise each page. To complete the stationery collection, we’ve introduced an A3 desk pad with large sections for note-taking, list-making and spontaneous scribbling, offering plenty of space for daily organisation and planning.
Carry on, rain or shine
We’ve added two new lifestyle products to complement the core collection: canvas tote bags and double-sided umbrellas. Each comes in four designs inspired by our notebook covers, the perfect set for a memorable gift.