IHG One Rewards
Video campaigns for a rapidly growing hotel collective
With the best rates guaranteed at 19 hotel brands in more than 100 countries, there’s no need to click around with IHG One Rewards.
Stay your way in every season
IHG One Rewards, a top-three global hotel loyalty program, boasts an impressive portfolio of brands catering to luxury seekers and everyday travellers. Tasked with increasing sales and growing membership during the off-season, we delivered a campaign that drove year-on-year bookings and member engagement.
By integrating media-rich video assets with a clear value proposition and compelling offer, we achieved a 3,600% uplift in CTR, generating unparalleled traffic to our targeted landing pages.
Outputs
- Creative strategy
- Copywriting
- Animation and video editing
- Landing page design
- Email marketing design
- Programmatic display advertising
- Paid and organic social media
Results
- ↑36x CTR
- 34% bookings from new members
Make it more than a daydream
As summer fades, holiday dreams can feel out of reach. But IHG’s irresistible offer makes the perfect getaway closer than ever. We transported audiences to drool-worthy resort destinations through simple line illustrations inspired by everyday devices. The campaign sparked excitement across programmatic display, social media and owned channels, reminding travellers to turn a fleeting dream into a reality.
Tailored for urban explores
Recognising the unique allure of city breaks, we extended the campaign focusing on urban destinations. Whether a dream staycation or a group getaway, the creative inspired audiences to rediscover the magic of their own cities or explore new ones.
Make one day your day one at a luxury resort
Building on the success of the autumn campaign, we launched a multi-region campaign for the resorts collection. Inspired by the popular fitness mantra “One Day, Day One,” the campaign encouraged travellers to stop dreaming and start experiencing.
Enhanced with dreamy effects, the creative transitions from ‘one day’ landscapes of untouched beauty to ‘day one’ moments filled with resort indulgence.