A leading title in luxury and lifestyle, Executive Style launched online in 2008 and became the most-read men’s print publication, with over a million readers around Australia.
Editorial illustrations that catalyse clicks
Executive Style established itself as the destination for smart and sophisticated content. Their rise in popularity saw the launch of their standalone website and glossy magazine insert in The Sydney Morning Herald and The Age. Commissioned by the Digital Editor, we developed eye-catching and bold illustrations to complement story arcs and stand out among an abundance of photographic content.
- Creative direction
- Editorial illustration
- Content creation
- Digital collage
Drawing from daily dilemmas
A fortnightly column by Thomas Mitchell, Know Man’s Land explores the humorous and human complexities of modern life. Often discussing non-tangible concepts, finding the perfect stock image could prove impossible. Our challenge was to create illustrations that would capture the personality of the columnist and cleverly portray the main themes of each piece using a splash of wit.
Ideation to illustration — our creative process
Upon meeting with Mitchell, the central thread of the story was identified and discussed. We then developed several ideas for the illustration and pitched them to the Digital Editor. A concept sketch was developed and presented, before iterating into final web and social media assets.
Another Colour was able to design thought-provoking and witty illustrations that capitalised on the headline while cleverly alluding to the main themes of the column.
Curating and collaging of our favourite podcasts
We wrote an article about unmissable podcasts aimed at the target audience and accompanied it with some bespoke illustrations. Our compilation of addictive podcasts spanned true crime to popular science and included links to episode highlights. Our collages featured layers of vintage textbooks, model photography and the recognisable podcast icon. The story’s popularity saw it promoted to the homepage of The Age and The Sydney Morning Herald.
The result was an instant increase in reader engagement. Page views were up by almost 300% on the previous week when stock imagery was used.
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