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Educational Pathways

A new look to launch new careers

VET provides training for 9 out of 10 occupations with the greatest new job growth over the next 5 years.1

The future of work is VET

Vocational Education and Training (VET) graduates secure full-time employment at a rate of 78%, outpacing their university counterparts at 69%.

The Educational Pathways Program represents the NSW Department of Education’s proactive response to evolving employment demands. Consisting of 8 dynamic initiatives, this program accelerates students toward promising career trajectories while dispelling entrenched misconceptions about VET.

Our studio played a pivotal role in shaping the aesthetic identity of this groundbreaking program, commencing with the branding of the inaugural Look Forward conference in 2022. Our illustrative approach garnered widespread acclaim, resonating with both attendees and industry leaders, and has been evolved to become the hallmark visual identity of the Program.

1 The Commonwealth Department of Employment

Outputs

  • Illustration
  • Animation
  • Character rigging
  • Social media advertising
  • Merchandise branding
  • Digital templates
  • Brand guidelines
  • Print management

Celebrating diversity in vocational pathways

Illustrative characters serve as vibrant ambassadors, representing the broad spectrum of vocational opportunities fostered by the program. From veterinary science to hairdressing to automotive repairs, these characters embody inclusivity, embracing a variety of body shapes, genders, and ethnicities reflective of the student population’s diversity.

Engaging students and stakeholders

Our stylised illustrations inspire the next generation of workers, with a refined colour palette that seamlessly aligns with the NSW Government’s brand guidelines. The resulting visual identity not only appeals to students but also garners support from parents and career advisors, reinforcing the program’s credibility.

A modular design ecosystem

Embracing a modular approach, our illustrations seamlessly adapt to diverse applications, ensuring a cohesive and immersive experience throughout every stage of a student’s career journey. From captivating social media campaigns to informative factsheets and interactive presentations, our designs facilitate meaningful engagement at every touchpoint.

Empowering educators with accessible resources

In our commitment to empowering educators, we curated a comprehensive library of templates tailored to various communication channels. Whether it’s event merchandising or social media templates on Canva, our user‑friendly resources empower educators to seamlessly integrate the program’s identity, fostering widespread adoption and engagement.

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