Club Med
Designing the flagship annual product catalogue for the Australian-Pacific market since 2017
With over 50,000 copies produced yearly, Club Med’s annual Sun & Snow Resort catalogue is the primary sales tool for travel agents marketing this iconic brand across the Australia-Pacific region.
Pioneering the all-inclusive holiday concept
Club Med redefined the all-inclusive holiday experience, creating “l’esprit libre” — carefree enjoyment at some of the world’s most breathtaking destinations. With resorts located in both sun-drenched and snow-covered regions across 26 countries, Club Med offers something for everyone, from honeymooners to families and multi-generational groups.
Since 2017, Another Colour has been the creative force behind this essential annual catalogue, providing art direction, design and print management. As demand for the catalogue grows online, the latest edition spans 100 pages, reflecting the expansion of new resort offerings.
Outputs
- Art direction
- User research
- Brochure design
- Print management
- Proofreading
- Infographics
Embracing a new master brand
In 2024, Club Med underwent its first major rebrand in ten years, led by Bleu Paris Studio. The revitalised identity embraces the brand’s original philosophy: creating simple moments of happiness. The 2025 catalogue issue introduced the updated visual language, featuring a nature-inspired colour palette of earthy and botanical tones, seamlessly blending sophistication with Club Med’s signature playful spirit.
Our project was a success. The new design perfectly aligns with our upscale strategy through beautiful brochures that showcase our premium resorts whilst still being fun. Another Colour has been a longtime partner and we’ve been so happy to continue working with them.
Optimising design for impact
When we first partnered with Club Med, a survey of over 1,200 travel agents revealed that previous brochures lacked the depth and detail needed for effective client communication. Our challenge was to create a design that informed and inspired, optimising content through an editorial approach that balanced information with visual appeal.
A results-driven design partnership
Following the launch of the 2019 brochure, travel agents reported a significant increase in satisfaction across all indicators. The Look and Feel rating scored an impressive 4.4 out of 5, while satisfaction with the Information Design saw a remarkable rise of over 10 percentage points.
In 2022, as the travel industry navigated the challenges of post-pandemic recovery, we collaborated with Club Med’s in-house design team to create an adaptable template. This forward-thinking approach ensured the catalogue could be updated easily, delivering maximum information density while preserving its aspirational and airy aesthetic.
Another Colour was compassionate towards our business challenges of being a travel brand recovering from the pandemic and worked with us to create beautiful templates within our budget. The whole team was a pleasure to work with, from understanding the brief immediately, to being exceptional in managing timelines and communications.