Captain’s Choice
Venturing into the world of video campaign marketing
Captain’s Choice is the leader in curating unparalleled journeys across all seven continents — exploring rare and remote locations by private jet in all-inclusive, one-of-a-kind experiences.
2025 Worldwide Collection
Introducing the 2025 Worldwide Collection, where Captain’s Choice grants its patrons exclusive access to the globe’s most breathtaking wonders. To herald the launch, we revitalised the brand video with a refreshed voice over and footage, unveiling the brand’s latest journeys.
In preparation for their 2025 TVC and video marketing campaign, we crafted a series of videos to captivate audiences with the allure of their curated journeys. The narrative of Captain’s Choice unfolds through the lens of Milana, who perceives these experiences with the wonderment of a child.
This campaign aired as a one minute cinema placement and on SBS National.
Voice over: Milana from Abe’s Audio. Media agency: Carat Australia.
Outputs
- Creative direction
- Video production
- Digital TV and display advertising
- Free-to-air and video-on-demand TVCs
- Paid and organic social media
Results
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Weekend in the Outback
- Sold out departures for 2022
- ↑ Website traffic by 25%
- 3x Conversion rate benchmark
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Antarctica Flights
- 5x Conversion rate benchmark
- ↑ Website traffic by 40%
Goosebumps every time! Thrilled with our new range of ads coming to a TV or cinema near you. With thanks to Another Colour.
Curated down to the last detail
Experience Sri Lanka’s spices and safaris, discover Africa’s vast wonders and choose your style of travel from private jet, supercar, small ship to rail.
With the introduction of these exclusive private jet journeys, we curated clips from diverse locations showcasing the highlights of each trip. This targeted campaign aired on SBS National and was supported by a robust social media presence.
Voice over: Joy from Abe’s Audio. Media agency: Carat Australia.
Weekend in the Outback
Get off the beaten track with Captain’s Choice to explore the red vistas of the Australian outback. We connected with each state’s local tourism board for their debut paid video campaign to source footage of these bespoke experiences in unexpected locations. We applied the brand video look and feel to craft a new product-based format.
Following its success, we enjoyed working with Captain’s Choice again to convert this digital campaign into their first TVC, which aired on SBS and Foxtel across Australia.
Voice over: Abbey, Abe’s Audio. Footage courtesy of Tourism and Events Queensland, Destination NSW, South Australian Tourism Commission, Elliot Grafton and Isaac Forman. Media: Carat Australia.
“The team at Another Colour have been wonderful to work with on our newest campaign leveraging video content. With a great eye for detail and content that works with our brand, they have been quick to bring our ideas to live in this format in such an effective way.”