Captain’s Choice
Venturing into the world of video campaign marketing
Captain’s Choice, the leader in curating unparalleled journeys across 7 continents. Exploring rare and remote locations by private jet, in all-inclusive, one-of-a-kind experiences.
Weekend in the Outback
Get off the beaten track with Captain’s Choice to explore the red vistas of the Australian outback. For their debut paid video campaign, we connected with each state’s local tourism board to source footage of these bespoke experiences in very unexpected locations. We applied the brand video look and feel to craft a new product based format.
Following its success, we had the pleasure of working with Captain’s Choice again in converting this digital campaign into their first TVC airing on SBS and Foxtel across Australia.
Voice over: Abbey, Abe’s Audio. Footage courtesy of: Tourism and Events Queensland, Destination NSW, South Australian Tourism Commission, Elliot Grafton and Isaac Forman. Media: Carat Australia.
Outputs
- Creative direction
- Video production
- Digital TV and display advertising
- Paid and organic social media
Results
- Conversion rate benchmarks met or exceeded ✓
- Sold out journey departures in 2022 ✓
- Drove 25% of website traffic during June-Nov
Welcome to the world of Captain’s Choice
We revitalised the established brand video with an updated voice over talent, and worked to renew and refresh footage to focus on the brand’s updated product collection. The world of Captain’s Choice is narrated by Milana, who experiences these wonders through the eyes of a child.
Voice over: Milana, Abe’s Audio. Media: Carat Australia.
Antarctica Flights
Untouched by humans, Antarctica is the ultimate travel destination for many. With Antarctica Flights, sister brand of Captain’s Choice, you’re invited to experience the marvels of the southern icecaps, without even leaving the comfort of the plane. A magical scenic flight, soaring over the world’s last great wilderness.
The campaign drove 40% of traffic to site during this period and exceeded digital display conversion rate benchmarks by 98%.
Voice over: Eric, Abe’s Audio. Footage courtesy of: Sky Video Productions. Media: Carat Australia.
OneTomorrow
We created an in-flight film for Antarctica Flights, to educate guests about their partnership with the Antarctic Science Foundation, through their charitable fund OneTomorrow. The video highlighted the importance of research in the region — not only for the preservation of Antarctica and its wildlife, but for its vital role in protecting the future of our planet.
Voice over: Jay, Abe’s Audio. Footage courtesy of: The Antarctic Science Foundation.
“Aaron, Steve and the team at Another Colour have been wonderful to work with on our newest campaign leveraging video content. With a great eye for detail and content that works with our brand, they have been quick to bring our ideas to live in this format in such an effective way.”