In today’s world having an online presence, particularly a website, is considered the most important asset a business can have and fundamental to your marketing success. It increases your visibility, resonating with your audience to improve sales.
The intersection of high quality design and digital development is where form and function go hand in hand. At Another Colour we understand that these two factors cannot be mutually exclusive.
Below are some case studies of the websites we have designed incorporate which incorporate both aesthetic sensibilities and the important aspects of user-focused design.
Rebranding Staging Connections, an events management company with a global presence, involved moving away from corporate greys and introducing an injection of colour and personality. We redeveloped the entire corporate website with vibrant photos, a fun colour palette, user friendly navigation and the often neglected ‘white space’.
We continue to work with Staging Connections to maintain their website on updating content, creating white papers and interactive e-brochures. Our online work for them reaches other digital areas where we produce advertising or social media assets and even apps.
The VHM Group required a new corporate website that communicated the brand’s high-end luxury positioning and professionalism to both owner and consumer segments. As their sole Australian supplier, we developed a long-term working relationship with the company and have since applied this knowledge to their new venture – BVG (Bali Villas Group).
These websites showcase the exquisite Balinese properties, offering not only the standard booking capabilities and rates information but assistance in your cultural journey on the small island. The final product perfectly reflected a luxury brand whilst being versatile enough to sit alongside villa branding and on villa products.
Beachside Breaks is an aspirational property brand, finding international holiday lettings for luxury property on the Northern Beaches of Sydney. They required a website solution tailored mostly to holidaymakers, asking Another Colour to build their brand from the ground up. Using custom illustration and a beach-inspired colour palette, the website projected the property portfolio whilst remaining user-friendly to a global audience.
Atura Hotels hold a unique position as an affordable design hotel, in unexpected locations, that offer a fresh look at familiar surroundings. After developing their launch campaign, we created a series of promotions that appeared on the home page, using the cut-n-paste style we developed for the brand.
An established celebrity trainer, Mark Moon asked Another Colour to refresh his website to cater for a broader audience. Mark’s unique philosophy around eating and training for your blood type made for an interesting point of difference. By simplifying the key messaging for the user and explaining the Get Fit Fast program in three easy steps, we were able to design an engaging platform to deliver the holistic fitness program.
A good website captures your attention and holds it: it should make you think and can make you feel but overall it must give you what you need and fast. Key details such as intuitive navigation, strategic colour palettes and fonts that read well – scale and render – across multiple devices must not be overlooked.
We have a close working relationship with web developers who code our pages. Their knowledge of the technical intricacies behind surface of the page you see ensures proper implementation to avoid high bounce rates, low time on site or few page views per visit.
Another Colour can facilitate a high performance site that is attractive to the eye and engaging for the mind. This approach is universal across all aspects of our work and serves us well in the competitive online world.