As online life starts to become ingrained into our culture and the preferred medium to communicate one’s message is digitally, print communication is being recognised for its unique stand-out qualities. When you really want to make an enduring impression you need to go back to basics.
Although we have embraced the online world with gusto, print will always be our first love. We believe that to be a good digital designer, you must first master the art of print. At Another Colour we regularly work on standard and highly finished works on paper, each one making an impact.
We have listed just five simple examples of the ways in which we can assist you with your next print project.
Our works in print span high-precision industries such as Mason Grogan who supply material for trains to the everyday subject of orthopedic shoes. These showcases highlight the practical need for each product in a utilitarian format. To our credit the Mason Grogan Medical catalogue is now being utilised by universities as a learning tool.
Often our clients come to us with existing material that requires a transformative touch in order to refresh, modernise, give an overall consistency or clarity of message and information. We took Mason Grogan Industrial flyers, nine in total, and achieved all of these five objectives. All of which were encased in an eye catching folder with a wrap around cover and a spot varnish. Even a regular subject such as train materials, supplied B2B, can become visually appealing given the right treatment.
We were approached to design the 2016 Undergraduate and Postgraduate Guides for the faculty of Art & Design at the University of New South Wales, which was formerly known as College of Fine Arts (COFA). Original, mix-media compositions were designed for the covers, and were finished with a dynamic silver foil. Over 15,000 copies of the guides were printed on 100% recycled paper.
A recruitment poster was developed with student artwork on one side and infographics on the other, which was sent to high schools and used at UNSW recruitment drives.
Most hotels have a compendium of information for guests to peruse and devise the day trip or nightlife plan but few have a book that is bound together as one, with all the necessities in a very stylish magazine.
It was an Urban Hotel Group initiative, art directed, written and designed by us. Using a mixture of coated and uncoated paper stocks, metallic and fluorescent inks, an 88-page book was produced. The Little Black Book was nominated in the Print: Commercial category at the 2011 Create Design Awards.
When a product such as beautiful jewels are seen in print and not in person it requires a sophisticated presentation that creates desire. For Georgini’s Soleil brochure, we achieved this first through naming the range, then with polished photoshop work and finally a layout that created a feeling that each piece were real enough to be held in the hand.
Since 2010, we have worked with luxury cruise operator, Silversea, to design all the marketing collateral for the Asia-Pacific region, including destination brochures, advertising and the Voyage Calendar Guide. Each year, this guide must highlight the distinct quality of both the Silversea experience and the journeys on offer.
It contains a mix of bold destination shots, stylish layouts and practical colour coding. All this is finished with a wrap around cover, printed on a velvety uncoated stock that enhances the soft dreamy photography. With an overall tease of this aspirational, yet achievable lifestyle, our guide becomes a reality for many privileged travellers.
In an information rich age, it becomes harder to stand out, but with your next printed piece we can ensure your demographic will hear your message. They are within reach and Another Colour can make the connection from idea, to execution, to target audience.
Whether you need a complicated, die-cut, spot varnished, multi-folded invitation or a simple A5 flyer, we can guide you through the whole process. Another Colour can take ideas from screen to print seamlessly, without the unexpected surprises you don't want, and all the ones you do. As printed design pieces become few, it is important for the ones that are created to be outstanding.
Print work ranges in cost, relating to the scope of the particular job and the type of finishing required to take it to completion. A quote for design work can be discussed at the beginning of each project and a quote for printing attained once a direction is chosen.
We’ll start with at least three concepts (accompanied with design rationale), and incorporate your feedback to refine them into a robust and inspired creative solution. We will involve you every step of the way so that your expectations are both met and exceeded.