Transposing information into compelling visual infographics

As the Industrial gives way to the Digital Revolution and waves of new information appear at an exponential rate, it becomes a primary objective to ensure clarity through visualisation.

Delivering information is primarily the domain of words and numbers in text based form, but supplementary graphics can speak volumes, enabling a quick overview and assisting those who are inclined to process through pictures.

Understanding data presented in colours and shapes is not simply aesthetically appealing but also makes learning fun. It’s this overlap of design and content where we like to create.

1. The Fun and Sharable Infographic

Universal Pictures needed a sharable infographic to create some buzz around the DVD release of the Amy Schumer movie Trainwreck. We were tasked with capturing the spirit of the movie and translating it into a unique, fun graphic that would resonate with local audiences.

Using Bang PR’s hilarious and well-researched copy, we created a map for both Sydney and Melbourne with custom-drawn illustrations detailing what’s hot and what’s not when it comes to picking up in some of the cities’ most iconic locations.

2. The Charity EDM

When it comes to charities we are accustomed to seeing imagery that is very emotive. An underprivileged child, deforested landscapes or an animal in need of care. Rather than move our audience to tears we used bold colours and larger than life statistics to motivate people into action through positive, result-oriented facts.

Arriving to inboxes as an EDM this dynamic campaign designed for Rydges Hotels & Resorts was easily navigable, as the recipient simply scrolled down from section to section. There was no fine print because the whole exercise required an open, honest dialogue where confident visuals spoke of a Christmas story not familiar to many. This sharable project, in collaboration with The Salvation Army helped ‘put smiles on the faces of Aussie Kids’.

3. The Student Prospectus

This year the UNSW Art & Design, previously College of Fine Arts (COFA), made a conscious effort to focus upon the achievable career outcomes that their many creative courses can bring to prospective students. In addition, the printed booklet needed inspire young minds.

One page of this extensive document was devoted to the key selling points of the campus, like the 7 museum standard galleries or the 200 plus international exchange opportunities. Each fact and figure was paired with a thin white keylined illustration that acted as an interesting way for the eye to navigate the page as it searched for the next appealing piece of stimuli.

4. The Statistical Infographic

Here at Another Colour we believe self assessment allows for improvements in performance and development and aids the future of the business. But overall it’s also a fun way to regard your brand. Who are we? What do we do and why? We’d like to distinguish ourselves from other creative agencies and be perceived positively for these qualities.

This had been done previously in written form but never with such personality. There was an immediacy in the information and other dimensions that couldn't be captured before, now shone through. As a studio promoting itself in the area of boutique graphic design it was a valuable exercise.

Let us be your guide

Creating a visual language is not a new idea and has existed throughout history in such forms as Hieroglyphics, Cuneiforms or Pictograms. These innovations have been fundamental to our advancement, as the human race continues its exchange of ideas.

At Another Colour we can distil your data into a more streamlined form of communication, telling your story visually. To master the art of transforming complex information into simple infographics is a practiced skill at which we are adept. We make impactful design solutions.

How much will it cost?

Print and digital work ranges in cost, relating to the scope of the particular job and the type of finishing required to take it to completion. A quote for design work can be discussed at the beginning of each project and a quote for printing or digital developing attained once a direction is chosen. We work with you to economise where possible.

For more information

Check out our portfolio, call us on +61 (2) 8060 9644 or email us. We’ll happily give you a comprehensive cost estimate and show you some relevant case studies. We look forward to hearing from you.