An internet connection and an email address are two indispensable services for people in the modern age. Any well-thought-out marketing strategy should harness the universal nature of both with email newsletters. Not only are they an economical, more targeted and time-wise way of communicating with your customers, they are also eco-friendly, with measurable results.
Creating an effective email newsletter is not an exact science, it requires a fine balance of compelling content, visually arresting images, a strategic layout and of course, an artful finesse. We work with developers to ensure our designs translate, for cross-browser and email program compatibility.
We can take your content from conception to delivery and ensure ‘cut through’ within your customer's inbox. Your email newsletters – when compared to traditional advertising channels such as TV, radio, and print – are far more efficient in terms of production time and money.
You will have a faster audience response, build customer loyalty and drive business to on and offline channels, and traffic to social networks. It is also possible to determine who is opening these emails and what elements within they are clicking on, therefore allowing you to tailor content to the needs of your audience.
Another Colour is a team dedicated to a quality assured service, understanding your needs as well as the customers, to ensure a quality product is delivered. That’s a call to action no business can afford to resist.