How to build a better brand

A brand starts out with an idea and is kept alive by building trust with its customers through consistency of message whilst being dynamic, ensuring its growth.

At Another Colour, we can take your ideas and give them a face; breathe new life into an existing brand; or manage brand assets to raise awareness and extend customer loyalty.

We believe in taking a holistic approach towards your company’s brand. A brand is not all about the logo. It is many elements working together to give your audience an overall feeling or ‘gut reaction’ to your product, service or organisation.

Here are some of the many ways in which we have brought our clients’ brands to life.

How we have helped our partners

For Beachside Breaks, we were challenged with designing a visual brand identity including all the supporting branding assets. Using a beach-inspired colour palette, we created a logo and a set of minimal illustrations, capturing Australia's unique coastal lifestyle.

The Balense brand needed invigoration: growing from just a few products, to a full range sold worldwide.

We’ve taken a small bakehouse named The Lunetta Baking Company from a domestic kitchen to high-end retail spaces across New York.

Lock Distributors requested an original re-design that set them apart from a very competitive landscape.

Looking for a creative way to position their brand, we positioned Event Emporium as a brand that has mastered the art and science of event management.

Let us be your guide

If you want to build a powerful brand, you need a well-researched name; an inspired yet timeless logo; and a set of comprehensive supporting graphics and collateral that will continue to project your message. Our broad experience with companies, from startups to established firms, and our love of delivering the artistic without forgoing the functional, make us your perfect guides for the journey ahead.

What's included?

Brand packages include a brand workshop, logo design, supporting graphics design, colour palette, stationery design and compilation of an easy-to-read style guide. We’ll start with three concepts (accompanied with design rationale), and incorporate your feedback to refine them into a robust and inspired creative solution. Optional extras can include (but are not limited to): development of your brand’s name and a tagline, website design, social media assets, brochures, stationery and an e-newsletter template.

For more information

Check out our portfolio, call us on +61 (2) 8060 9644 or email us. We’ll happily give you a comprehensive cost estimate and show you some relevant case studies. We look forward to hearing from you.