In these times there are more ways than ever before to advertise. Whether you’re a large corporation or a sole business owner, to be successful, you must have a marketing strategy and you should execute it consistently.
Often there is not one perfect option and an integrated approach is recommended. You can advertise within budget, through the appropriate channels with considered design. Another Colour can assist you during this process to conceptualise and create thoughtful advertisements.
This year Silversea Cruises, an award-winning luxury cruise company with origins abroad, released a brand refresh. We were tasked with creating an advertising campaign for the Asia-Pacific market that captured the essence of its new brand image. From dark and moody to light and spacious, the advertising consists of a hero image with a highlight spot colour. Using a minimal pops of colour with new serif typefaces, a more stylish approach was paramount in our design process. We worked closely with the Australian marketing team in developing this advertising platform which has now successfully rolled
As QT Hotels & Resorts go-to partner for its campaign and event marketing our team has gained an intrinsic knowledge of the business and its clientele. We create a suite of materials that promote all the QT properties as unique individual personalities. This online advertising includes but is not limited to banners, leaderboards and towers, sometimes animated and always colourful. Our success with QT resulted in us working with their subsidiary businesses, such as spaQ, Stingray and the heritage-listed Gowings Bar and Grill in Sydney.
Atura Hotels, relatively new kids on the hotel block, have entered the industry with a bang. After helping them firstly develop their first brand-awareness advertising campaign, we created several digital campaigns for food and beverage offerings, as well as special events at Atura properties. Quirky, vibrant, playful and approachable designs included website banners, social media assets, in-house plasma screen advertising and website tiles.
Working with Hotel Urban’s Marketing Team to relaunch the brand – we added an injection of personality and playfulness for a more targeted youth appeal. Our team then executed the new brand design through all of their marketing. A series of side projects were created alongside the rebrand including a full page ad in Frankie Magazine – a tongue-in-cheek narrative of a hamster called Henrietta and her jaunt at an Urban property. The advertisement was a bold point of difference, catering to the culture and quirk of the Frankie audience.
Don't let your advertisement become lost in the barrage of daily media. We’ve worked on large scale metres long billboards to online banners 90 pixels high. In each case the goal and the outcome are one and the same – to increase awareness about a product or service and ultimately encourage engagement with customers.
Before you consider developing a brochure, placing an advertisement or implementing an online campaign, begin by mapping a path to success through the development of a consistent and focused marketing strategy. Another Colour can take ideas to screen or print seamlessly, without the unexpected surprises you don't want, and all the ones you do.