Brief

Executive Style is a lifestyle blog for the more discerning gentleman. We composed an article about unmissable podcasts that this audience would enjoy, and accompanied it with some bespoke illustrations.

Solution

Our compilation of addictive podcasts spanned true crime to popular science, and included links to episode highlights. Our collages featured layers of vintage textbooks (representing learning), contemporary model photography (appealing to the audience) and the familiar podcast icon. The story’s popularity saw it promoted to the home page of The Age and the Sydney Morning Herald. You can read the full story here.