Aim

Mark Moon, an established, celebrity personal trainer approached us to refresh his current marketing material and website. Mark was looking to stand out in the heavily saturated health and fitness industry.

Method

Mark’s unique philosophy around eating and training for your blood type made for an interesting point of difference. We overhauled the Mark Moon Fitness website by simplifying the key messaging for the user, explaining the Get Fit Fast program in three easy steps. Read more about the brand refresh process here.

Results

Using a combination of bold lettering for each blood type and high contrast imagery, we were able to create a distinct, energetic look. Supporting flyers, posters and social media media assets were also created, transforming Mark Moon Fitness into a more approachable lifestyle brand.