Aim

The VHM Group required a new corporate logo and identity, communicating the brand’s high end luxury positioning and professionalism to both owner and consumer segments.

Method

The challenge was to develop a management group logo that reflected a luxury brand whilst being versatile enough to sit alongside villa branding and on villa products. We implemented the new design throughout the Group’s collateral, advertising, sales documents and operation manuals as well as guest collateral, product packaging and the VHM Extras website.

Results

As their sole Australian supplier, we have developed a long-term working relationship with VHM and we have also applied the new brand to the Group’s other businesses such as VHM Catering, VHM Cleaning and VHM Transfers.