Brief

The Lunetta Baking Company serves traditional Italian baked-goods made from family recipes with a modern twist. As part of the identity brief, a series of slogans and cheeky product names were to be developed.

Results

The silver crescent that appears on each product was inspired by the title of the company, which in Italian means Little Moon. Vintage renaissance-style illustrations such as cherubs and Sibyls are embellished with bright colours to capture a playful mix of the traditional and the modern. The project featured on packaging design blog The Dieline.

Outputs

Packaging design
Product naming
Retail concept
Stationery & stickers
Social media assets