Brief

With the success of the 2016 & 2017 Student Guides, we were commissioned to design the 2018 student recruitment campaign for UNSW Art & Design. This included three student guides – Undergraduate, Postgraduate and Open Day. Our challenge was to create vibrant brochures that embraced the faculty's affinity for experimentation and embraced the University’s new tagline – 'Australia's Global University'.

The guides had to motivate prospective students to apply, but also assure parents and teachers that studying at the campus would provide an enriched learning experience to launch a career.

Results

For the covers, we created a stylised map of Paddington and its surrounds, pinpointing UNSW Art & Design with lines of latitude and longitude. Each spread of the guides echoed these lines, reaffirming the faculty’s global impact as a creative innovator.

After visiting the studios on campus, we curated a series of textures and image treatments appropriate to the disciplines of Visual Art, Design, Digital Media and Art Theory. Student profiles featured on smaller inset pages, giving first-hand accounts of each discipline.

Outputs

Long form document design
Custom illustrations
Print management
Photography art direction
Pull up banners
Merchandising

Open Day images courtesy silversalt and UNSW.