Aim

Rebranding Staging Connections, an events management company with a global presence, involved moving away from corporate greys and introducing an injection of colour and personality.

Method

We developed a full suite of marketing materials that included brochures, corporate website, electronic newsletters, stationery and signage. Metallic inks and vibrant imagery were used to launch the technological services in order to appeal to more than just the technically-minded. A series of photoshoots with Assembly Agency captured the people behind the company and put a face to the services. We also worked closely with Marketing to develop a series of value propositions and a brand identity which were captured in the company’s style guide.

Results

Our close working relationship with Staging Connections began back in 2007 and includes nearly a thousand jobs. This history provides us with valuable insight of the company’s direction, audience and underlying brand aesthetic. The breadth of our work has ranged from worldwide advertising campaigns through to internal communications; from multimedia sales pitches to the development of sub-brands for the different service offerings.