Aim

We designed a brochure and product catalogue for accessory label Georgini’s Spring/Summer 2012 campaign. The project also gave us an opportunity to flex our creative writing skills: we devised a range of unique names for the jewellery and produced a series of short prose that captured the essence of each piece.

Method

Soleil features a captivating model (photographed by George Favios) as she moves from day to night. Jewellery photos were retouched and highly stylised arrangements were created. We played with notions of astronomy – stacking bracelets in celestial rings and forming constellations with star-shaped pieces.

Results

The catalogue was used not only for the Australian market but also marked the company’s entry into international markets and was distributed globally.