Aim

Playing on the traditional Little Red Riding Hood fairytale, we created an identity for Urban St Kilda’s new lunchtime catering service.

Method

A portrait of their deliverer wearing the unconventional uniform (a red hoodie) was used as an intriguing cover for brochures and menus. We created a cute cartoon logo that was used on business cards and social media assets.

Results

Colourful stickers were used to seal the brown paper bags containing the food, resembling Red Riding Hood’s basket of goodies.