DE International (the international unit of the NSW Department of Education) offers a range of study options for overseas students in NSW government schools. Our challenge was to rebrand their recruitment collateral with a less corporate look, that resonated with an international teenage audience, and also their parents and teachers.
Inspired by a student’s journal from their Australian experiences, we developed a playful identity that fused Australian landmarks and highlights from NSW's schools, such as STEM-subjects and higher learning pathways. The responsive website was completely redesigned, incorporating the new colourful look and reworked information architecture.
Student guide design
Responsive website design
Pull up banners