Brief

DE International (the international unit of the NSW Department of Education) offers a range of study options for overseas students in NSW government schools. Our challenge was to rebrand their recruitment collateral with a less corporate look, that resonated with an international teenage audience, and also their parents and teachers.

Result

Inspired by a student’s journal from their Australian experiences, we developed a playful identity that fused Australian landmarks and highlights from NSW's schools, such as STEM-subjects and higher learning pathways. The responsive website was completely redesigned, incorporating the new colourful look and reworked information architecture.

Outputs

Student guide design
Responsive website design
Pull up banners
Print management
Presentation folders
Recruitment flyers
Stationery