Aim

QT Gold Coast was the first property to launch a new direction in the designer hotel experience in Australia. The interior design, the uniforms and the people combine to create an unabashed personality that had to be reflected in the marketing collateral.

Method

Inspired by nostalgic surfer chic meets Miami catwalk cool, our work with QT has ranged from brochures and print advertising, to online sales collateral and social media campaigns. Colourful, tongue-in-cheek collages capture the playful nature of the hotel and the fun theme used throughout the space. Vargas-inspired girls can be found languishing with anything from the sublime, such as a cocktail; to the ridiculous, like an extravagant diamond.

Results

Having worked with QT Gold Coast since their launch, this has given us an intrinsic knowledge of the business and its clientele. Our success with the Gold Coast property resulted in us working with other QT properties and their subsidiary businesses, such as spaQ, Stingray, QT Falls Creek, QT Port Douglas, Yamagen and QT Sydney.