Möet Hennessy launched their online store in 2015 to house their impressive portfolio of champagne, wine and spirits – the first of its kind globally. We were asked to create packaging durable enough for the online shopping arena yet luxurious so as to reflect these history-steeped brands.
In creating the matching gift cards, we developed a three-word mantra, Exploration, Appreciation, Celebration, white-foiled on a textured card to arrive with gift purchases. To avoid overshadowing the established premium alcohol brands, a monochromatic colour palette was used.
Using Neenah Duplex Linen we were able to extend the luxurious feel of the packaging to the gift and information cards. The understated set featured a woven texture and was hot stamped in black with the brand's logo.