Aim

Möet Hennessey launched their online store in 2015 to house their impressive portfolio of champagne, wine and spirits – the first of its kind globally. We were asked to create packaging durable enough for the online shopping arena yet luxurious so as to reflect these history-steeped brands.

Method

In creating the matching gift cards, we developed a three-word mantra, Exploration, Appreciation, Celebration, white-foiled on a textured card to arrive with gift purchases. To avoid overshadowing the established premium alcohol brands, a monochromatic colour palette was used.

Results

Using Neenah Duplex Linen we were able to extend the luxurious feel of the packaging to the gift and information cards. The understated set featured a woven texture and was hot stamped in black with the brand's logo.