Brief

Another Colour has designed a new visual identity for Vocational Education & Training (VET) in NSW. To clarify existing pain points and goals, a brand workshop with key stakeholders was held and an online questionnaire sent to further stakeholders.

Results

The research highlighted some key misunderstandings about the sector’s perception and highlighted the need to clearly delineate key service streams, which we did with the use of bold colour and futuristic patterns. A style guide was developed, containing all levels of communication, from advertising through to stationery. The new colourful brand was fully showcased in an interactive activation at The Skills Show.

Outputs

Brand workshops
Brand positioning statement
Stationery suite and production
Style guide development
Brochure design and production
E-marketing design and coding
Illustration and infographics
MS Office Templates
Merchandising
Website design
Exhibition display panels

Photography: Another Colour and Salty Dingo Photography