Aim

Taronga asked us to create a range of material including invitations, booklets and event collateral for the annual Taronga Zoo Zoofari fundraising dinner. The night was used to raise funds for five animals facing extinction: Asian Elephant, Cassowary, African Wild Dog, Sumatran Tiger and the Platypus.

Method

For the project, we collaborated with illustrator Chloe Joyce to create a collection of original illustrations. A mixture of pen, ink and watercolour were used to create images that resembled natural history illustrations using a hatching technique. These images were then superimposed onto colourful watercolour backgrounds to create a continuous landscape effect.

Results

A memorable folding invitation featuring all five endangered animals was sent to invitees. Our concept was used as inspiration for the event space: the logo was turned into a plant wall; artwork was reproduced to adorn the bar and walls; and colourful fabric spilled from the roof to portray the watercolour swirls. On the night participants received a vibrant program with auction details and background about the five animals. Over $370,000 was raised through ticket sales, auctions, pledges and raffles. These funds were then directed towards breeding and conservation projects to assist these endangered species.

Thanks to Event Emporium for reproducing our logo and illustrations into the event decor and for their photographs from the night.

Featured on design blogs For Print Only and From Up North.