Aim

Continuing as supporters of the Taronga Foundation, we were asked to come up with a brand for annual fundraiser, Zoofari. This year's cause was Sun Bears, who are threatened in the wild by habitat loss and commercial hunting.

Method

Legend has it that the bib-shaped patch on the Sun Bear's chest is a symbol for a rising sun. We named the event Spirit of the Sun and created an intricate, gold-foiled illustration stamped onto smooth black card – a sun literally shining through the bear to display its distinctive markings. The radiant motif was used throughout the event, printed on invitations, programs and décor.

Result

The event raised over $383,000 and will contribute to continued protection of Indonesia’s endangered forests and wildlife while creating opportunities for local communities to live alongside wildlife. Our work was awarded a Silver Award in the Graphis Design Annual 2017 and was a Platinum winner at the 2016 Muse Creative Awards.