Looking Longterm

To communicate the complex water strategy, we created an infographic for City West Water’s 2017 Urban Water Strategy. Leveraging the brand's affinity for circles, the illustration captures the optimism of the visionary statement’s 50-year projection.

An Inclusive Strategy

As the reader follows the Yarra River, key aspects of the strategy are revealed in the Melbourne landscape. Pocket-sized versions of the infographic were distributed at the strategy’s launch and an accessible version made available online.