Aim

Rydges South Bank asked us to create an engaging, informative and interactive wedding brochure for brides to be, outlining their full service offering as a premier wedding destination.

Method

Using a combination of venue photography to showcase real experiences from past couples, with floral touches and iconography, we developed a colourful brochure that captures everything the modern wedding can be. We added a built-in pocket for the bride to collect all her pieces of inspiration as well as a helpful timeline to help her plan the big day. Foil detailing on the cover added that special touch and sets the tone for the brochure.

Results

The booklet was used as the basis of Rydges Southbank's advertising campaign and repurposed into electronic form and viewed on iPads, providing the sales team with a unique and interactive selling tool.