Brief

Lock Distributors, a company with over 25 years’ experience in security locks, accessories and equipment required a new corporate identity, communicating the brand’s extensive experience and high level of service and professionalism. As an added challenge we were also tasked with creating a line of packaging for their own line of locking systems.

Solution

An extensive brand workshop was conducted to ascertain the business’s audience, points of difference and values. After a series of concepts this simple execution was considered the strongest — capturing the initials of the business name along with opposing directional arrows. The logo was accompanied by a geometric pattern made from an unexpected, contemporary colour palette inspired by the company values.