Brief

Able is a trusted family-run locksmiths and security company, offering high-quality services to homes and businesses in the Sydney region for over 35 years. Able were recommended to work with us to develop their new corporate identity, communicating the brand’s wealth of experience in providing the best solutions for their clients using the latest security technology.

Solution

An interactive brand workshop was conducted to ascertain the business’s audience, points of difference and values. The brandmark was developed by creating a strong interlocking structure that was then expanded into a woven fence-like pattern. A set of icons was created for the company’s products and services.