Aim

When Asterisk came to us they had a single logo, but to make their company really come to life, a full brand identity was required to supplement this and give them a presence in the industry that would get them noticed.

Method

Laser beams were used as a metaphor for the company’s primary function – providing information security advice, services and infrastructure to businesses. Vibrant red asterisks were used in a repetitive pattern, creating an abstract yet dynamic identity.

Results

A website was designed to accompany the new range of marketing collateral including stationery, business cards, and pull-up banners.