Aim

We designed a set of invitations to celebrate the Ruby Anniversary of family-owned luxury jeweller, Cerrone. The invitations were sent to VIP clients to attend a celebration sale and a retrospective of the company’s iconic designs over the past forty years.

Method

Our inspiration came from the actual craft of jewellery making. Close-up images of jewellery pieces in the process of construction were superimposed with artisanal sketches to show the detail of a design process. The retrospective invitation was designed as a series of bound postcards – the back of each postcard was printed in a different block metallic colour that was reminiscent of the gems and metals used in the jeweller’s trade.

Results

As guests read through the invite, they were also looking at the delicate process of jewellery design and the story behind Nick Cerrone and his family’s company.