We have touched on colour perception before but rather than being equipped with a fuller spectrum, synaesthesia is an experience where one type of stimulation evokes the sensation of another.
Seeing life through rainbow coloured glasses sure would have its benefits, especially for those in the creative industry, so we thought it would be fun to create our own colour-coded alphabet in order to experience what it’s like to be a synaesthetic.
Obviously it was important for us to do a vanity piece in the form of the company name, followed then by the names of each individual who worked here. We then translated John Burgon’s poem Petra, which you can read in full below. It was written about his perception of colour relating to the city in Jordan he had not laid eyes upon. We transposed this in two ways – the coloured rainbow bars and the opening lines.
David Hockney, Pharrell Williams and Charles Baudelaire were all part of Synesthesias creative alumni who have claimed ownership of this condition as an aid to their creative endeavours rather than an impediment. Our visual study shows that as creatives it is important to explore new methods of interpreting information in order to have the most inspired solutions.
It seems no work of Man's creative hand,
by labour wrought as wavering fancy planned;
But from the rock as if by magic grown,
eternal, silent, beautiful, alone!
Not virgin-white like that old Doric shrine,
where erst Athena held her rites divine;
Not saintly-grey, like many a minster fane,
that crowns the hill and consecrates the plain;
But rose-red as if the blush of dawn,
that first beheld them were not yet withdrawn;
The hues of youth upon a brow of woe,
which Man deemed old two thousand years ago,
match me such marvel save in Eastern clime,
a rose-red city half as old as time.