To celebrate 50 years of Pantone and have some fun in translating everyday words into colour.
A survey was conducted and over a series of questions, 100 participants assigned the Pantone colours they associated with a selection of words. We then mapped all 100 answers for each word and transformed them into graphic colour wheels.
We continued the experiment by partnering different colour wheels together to create new phrases. Then we joined all the colour wheels together and spun out a whimsical tale.