Paradise City – NYE 2014
We all know QT Gold Coast as being the venue for Queensland’s “it” crowd. So for their New Year’s Eve campaign this year we drew inspiration from the TV series Magic City, known for its highly styled costumes and locations.
Set in 1959 Miami, Florida shortly after the Cuban Revolution, Magic City tells the story of Ike Evans, the owner of Miami’s most glamorous hotel, the Miramar Playa. It mixes both superficial luxury and a seedy underbelly with equal aplomb.
The creative evoked the nostalgic Miami scene with its cool pastel colour scheme and iconic art deco type style. All in all, an exotic, electric and sexy campaign for the biggest night on the QT calendar.
If you’d like to attend find out more about the event on the QT Gold Coast website.