From farm to fashion

This year Easter came early for us when we were requested to work with the Royal Agricultural Society of NSW on signage for The Royal Easter Show. Large scale images of wool, alpaca, cotton and angora graced the large-format graphics for The Natural Fibres Showcase along with products that are produced from these raw materials and a mix of modern and classic typefaces.

Two major components came together for the project: promotional banners and an interactive stand designed as an educational experience about Mohair.

The promotional banners that teased people back to the Natural Fibre Showcase featured lifestyle photography and muted, earthy tones, with the key messages splashed across them – 100% Natural, 100% Responsible and 100% Australian.

At the Mohair stand the raw wool was interspersed with finished products such as jumpers and socks, photos from the farm and informational charts. All of this was designed to engage the customer in discussion around the process and benefits of using the natural over the artificial. This is essentially the key message of the show itself, use of Australian, all-natural products that are farmed and produced locally.

We had the pleasure of being taken on a behind-the-scenes tour by our client Mike Burgess, to meet farm animals and speak directly to farmers, and last but not least, indulge our love of carnival rides and fairground food.