Branding Young Guns

Future Farmers Network support and empower the agriculture industry by providing intelligence, educational opportunities and professional development, to the young community. They play a key national leadership role in advocating for and providing support to young people working in agribusiness.

Another Colour was commissioned to refresh the Future Farmers brand, to make it more appealing to the younger community of agri-farmers. We reworked it with a bold colour palette and introduced a strong, serif typeface and with the addition of new hero photography featuring a jillaroo (it may be surprising that the network has a female majority). The brand refresh was then rolled out to brochures, the website, printed material and an e-marketing template.

We also designed some special event branding for the Network: The Young Beef Producers’ Forum and Youth Ag Council.